Rethink

 

Chris Taplin at the Shout Joint Networking event at Prestons College, Preston.

Chris Taplin at the Shout Joint Networking event at Prestons College, Preston.

The new logo for Rethink design features the 'R' realised to suggest a heart shape. The type face for the text 'Rethink Design Ltd' is Gotham.

The new logo for Rethink design features the ‘R’ realised to suggest a heart shape. The type face for the text is Gotham.

The old logo for Rethink Design Ltd.

The old logo for Rethink Design Ltd.

Development stages of the logo.

Development stages of the logo.

I love to work with other designers.

It is always difficult as a designer to work on your own branding and when Chris Taplin of Rethink Design Ltd asked me to help with his rebranding project I was delighted to oblige.

Aims and objectives.

Rethink is a growing design agency specialising in web and digital design and we wanted the new branding to reflect the continued progress and success of the company.
Chris asked for a clean, minimalist design that would be timeless and communicate Rethink’s core message: ‘built with love’.

The logo went through several development stages (including a look at the registered trade mark symbol), experimentation is a necessary part of the creative process.  My aim is to make a symbol that is memorable and simplifying helps achieve my goal.

Chris and his team have chosen a colour scheme and are implementing their new branding across their marketing material.